What kind of results can being on the first page bring?
The kind of results that SEO brings to any business points towards business growth and better prospects. SEO, which stands for Search Engine Optimization, and which is part of the greater strategy-Search Engine Marketing (SEM)-is like a bright torch giving clarity to business brands and making it clear how to get to them.
When a business posts informative content about its products or services online, and it prudently optimizes the use of Google search, the result is that even people who had never heard of the products before get to notice them since their attention is drawn to them when they pop up at the top of the Google search results or thereabouts. So, in essence, SEO is a free advertising tool available to all internet users.
For those business leaders who are technology savvy, they have already realized that SEO is capable of increasing demand for a product beyond projected levels, and so they begin to closely monitor the traffic on their business websites the instant they embark on SEO. For those business leaders that are not technology savvy but are wise enough to engage the services of professionals, they are kept informed on progress, and therefore increase production in anticipation of rise in demand for their products.
SEO often generates interest that prompts businesses to create opportunities for online sales as that is the most effective way of capturing customers; that is, when they are in the hype after reading the well presented brand information on the website. That is one big reason the content on the business website should convey information that is useful to existing customers as well as those that have never used the products or services before.
Apart from increased traffic to the business website and increased
sales performance, other benefits accrue to use of SEO. There are mergers and buy-outs that have occurred from the success of SEO. Evidently, SEO does not only seek to increase sales but also to learn about existing competition. Sometimes businesses realize that other smaller businesses are giving them a run for their money and they decide to work on buying them out and having them as subsidiaries. When the competitors are not that small, businesses may initiate negotiations on possibilities of merging so as to eliminate stiff competition and remain on top of the game. So a business commanding a relatively tiny market segment can find itself receiving a multi-million dollar buy-out offer even when its existing value is much smaller, courtesy of SEO.
With all the positive results SEO has been bringing to businesses since it took root, it is safe to say that SEO is here to stay and any business can only ignore it at its own peril. Other marketing strategies today are more of additions than primary as optimizing on online visibility through SEO has become inevitable.