On Page Optimization
There is no sense in denying what is apparent, but ensuring that you website appears high up on the search results requires the implementation of appropriate SEO techniques. One such type of example includes On page SEO optimization techniques. These particular types of methods refer to factors that are controlled by you or the coding on the page and affect your website listing on search engine rankings. Some examples include:
Generate quality content- Any website that has fantastic content can do well with or without the implementation of SEO. On the other hand, a site with poor content won’t survive with or without SEO- in fact, a website with SEO. Generation of original content, useful content and frequent posting are just some of the exceptional examples of generating fantastic content. Publishing unoriginal content will not only affect your visitors but will also diminish your page ranking on search engine results.
Proper formatting of the page title and meta descriptions- The most important aspect that search engine algorithms use when reading your pages includes meta-descriptions of your page, coherent page titles and descriptions of large images and headings. For page titles, each page should have a unique title that will help search engines and users understand the content posted on your pages. Furthermore, an excellent description should contain up to 150 characters related to your website content. Similar to a report that requires different headings and subheadings, it is also important that you distinguish your topic headings using tags such as (h1) and sub-headings (h2).
URL Formating- The URL is also an important aspect when it comes to on-page SEO. The URL comprises some vital parts that require adequate formatting. For instance, permanent links are the URL`s used to locate a particular page. Well-formatted links should consist of less than 255 characters and well-placed hyphens to separate various parts. More so, you can also group your pages into categories to assist the search engines and users when searching for our unique content. Using breadcrumbs is also important since it allows a user to navigate your website with convenience.
Internal link building- Linking to pages that are on your site is also a good strategy since it has myriad benefits in the long run. For instance, it is like building your little internet. When search engine spiders come looking for your content, they also find any other links that are related to your posted content. Aside from that, internal link building can also be used to inform the search engine spiders about your other pages yet to be discovered. Some brilliant examples of internal link building include adding useful internal links for your reader, avoiding using keywords for your internal links and maintaining an average of 7-8 internal links per page.
Speed- Finally yet importantly, Google is currently encouraging site owners to make their websites faster for site visitors. As a way of inclining site owners to adopt consider speed, Google has officially included speed as an important aspect of search engine results. Some of the techniques that can be used to improve the speed of a designated website include using web performance tools at Google and about page insights.